Westernisation marches into Ho Chi Minh City

The Americans were evicted from Vietnam  on April 30, 1975, 38 years ago this April. In 1986 in the Doi Moi period Vitenam opened its doors to the outside world, and through this, the influence of the west. 37 years after the April eviction Burger King managed to worm its way out of international departure lounge at the Tan Son Nhat airport in Ho Chi Minh Cit,y into the arrivals area out side the terminal door. Within a short span of time Burger King now has outlets around the city. I ponder the effects of this Western machine on Vietnamese diet and Vietnamese heath. Currently the Vietnamese do not suffer from diabetes or obesity. 

 37.75 years later Starbucks has arrived in Ho Chi Minh City amidst grand opening, much publicity and fanfare to quite a prime site in the city centre. Can you tell there is synergism in my post? Vietnam has its own thriving coffee industry grown in the Buon Ma Thuot highlands, incidentally where Tue my teaching assistant comes from. Dotted all around the city we have Trung Nguyen Coffee houses, we have Gloria Jean coffee serving Vietnamese coffee. We have other local brands serving excellent coffee,  small shops and street vendors selling cafe sua da, and other forms of local Vietnamese coffee. Why do the Vietnamese want Starbucks and American coffee when the local coffee is outstanding. Is this because  its from the USA, or is it the big name brand, or is it for the nova rich,  or the young being terribly modern? Basically I'm indifferent to Starbucks, I prefer my local cafe sua da. I'm a little sad that progress may be spoiling something that was good, something that was unique. Often as the adage states you don't realise how good till its gone.  As the world flattens, as borders open, as tourisim marches along, as we all become global citizens I guess having fast food  and American coffee is the price one pays for progress.